Approaching Passive Candidates

Learn how to connect with passive candidates effectively, overcome objections, and build relationships that lead to successful placements.

Investment $1200 USD

Why This Program Works:

Recruiting passive candidates can feel like an uphill battle—breaking through their hesitation, building trust, and avoiding the dreaded “no thanks.” This program gives you the tools and confidence to approach even the most reluctant candidates with scripts, insights, and strategies proven to work.

From crafting memorable cold outreach to handling objections with finesse, you’ll learn how to engage candidates authentically, reframe negative responses, and turn “not interested” into meaningful conversations. Whether you’re dealing with time constraints or managing high-pressure client demands, this approach ensures you’re prepared, polished, and ready to win over passive talent.

Program Syllabus:

  1. Introduction to Passive Candidate Recruiting

    • Why passive candidates matter and the psychology behind their resistance.
    • Setting realistic expectations for engagement and success.

  2. Outreach Essentials

    • Building impactful email, voicemail, and phone call scripts.
    • Understanding the timing and cadence for cold outreach.

  3. Handling Common Objections

    • Strategies for addressing objections like “I’m not looking right now.”
    • Reframing conversations to uncover hidden opportunities.

  4. Turning Rejections into Relationships

    • How to follow up after a “no” to stay top-of-mind.
    • Building rapport through empathy and shared goals.

  5. Advanced Engagement Techniques

    • Leveraging storytelling to capture interest.
    • Using humor, personalization, and creative tactics to stand out.

  6. Evaluating and Optimizing Your Approach

    • Measuring response rates and refining your scripts.
    • Incorporating feedback to continuously improve engagement.
Engage passive candidates with confidence, authenticity, and proven methods that yield results. Sign up today to transform your approach and master the art of passive candidate recruiting!

What Recruiters Are Saying

Here’s what top recruiters say about Jason & Tricia

Cara Houshmand
Accountants One
"I highly recommend Tricia and Jason’s eSSentials: An Intro to eSourcing. It is much more than Boolean searching and they delve into the why’s and how behind it so you walk away with a deep understanding and ability to effectively put all of the information together. I was finding better candidates after week 1, 4 sessions later and I am routinely finding those “purple squirrels” in less time that it used to find mediocre candidates. Tricia title of Master of sorcery is well deserved."

Matthew Moses
DPR Construction
"Nine years. I believe it’s been nine years since my first eSSentials class with Tricia and Moore eSSentials. Nine years on, and I still make daily use of the tools she and Jason taught, and continue to teach as the course evolves. Her depth of knowledge of the subject matter obviously comes from years of practical experience. I’ve found Tricia’s ability to clearly and patiently explain the content with just the right amount of wit injected to be her greatest gift. The tools Moore eSSentials teaches are, in my opinion, required learning for any recruiter who wants to run an efficient, effective, and authentic/human practice. You set the goals that are right for you and your business, and they’ll provide you the tools to make it happen!"

John Mein
Mein Executive Talent
"I just completed the 4 week Moore Essentials Sourcing Class and it was outstanding! Tricia and Jason are obvious experts in the field of recruiting from soup to nuts. They work so well together that the class is a joy to attend. I have been a recruiter for only two years and I learned so much from them. Another much more senior recruiter friend of mine had us sign up an Indian sourcing firm for $1500/month and the candidates they supplied were sub-par. Using the tools and techniques I learned from Tricia and Jason, I am now enabled to find far more and better candidates on my own. Both Tricia and Jason went out of their way to help every student in the class understand and use the concepts."

F.A.Q

Frequently Asked Questions

Have questions? We’ve got answers! Below, you’ll find answers to the most common questions we receive about our training programs, including details about our live and on-demand options, course content, and more. Whether you’re curious about the differences between our offerings or need help deciding which course is right for you, we are here to provide clarity and help you make the best choice.

Technical

When you invest in Client Cornucopia we make sure you have the ability to go out and get new clients. With your enrollment, you’ll have access to a private group with the ability to interact with other alumni of the program and share information. Jason and Tricia are in the group every day answering questions.
You’ll have 5 workbooks, scripts for every aspect of the sales process, our exact proposal template, contract templates, and the template for a client prep that you can make your own. If we are teaching it, you get the information.
You can, but you’ll have to register them separately. This program is taught live, there’s a tremendous amount of interaction, and only one person can attend per registration. If you don’t want to go through the process of registering them one at a time, call Tricia and she can process payment for multiple people at once. 630.240.4454.
We aren’t. We won’t spend 5 minutes out of 18 hours talking about how to market candidates. This technique worked 25 years ago, but hiring managers are sick to death of recruiters presenting candidates they didn’t request. There are much better ways and we’ll cover all of them during your program.

For the live course this is strictly a live training, with no recordings provided. It’s highly interactive, more like art class than like watching Bob Ross. (Coaching clients still get the video within approximately 24 hours, and anyone who purchases Client Cornucopia On Demand will have access to the recordings for one year.) 

Billing

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